The idea behind advertisement is to make you feel empty unless you get what it is trying to sell you. Social media has trained people to base their self worth off of likes which isn't even a tangible object. Other people will tell you that you aren't good enough. This hoodie is about rejecting the ideas of others and the media and just being yourself. This hoodie is 80% cotton and 20% polyester. The designs are digitally printed and embroidered as well. We use high quality materials in our clothing too keep you comfortable.